How to make offers so Good people feel Stupid saying no
How to create an offer so good that your potential customers feel stupid to say no?
What Founder doesn’t want that?!
I’m highlighting one of them: The Value Equation.
Next time you’re creating an offer, use this framework to maximize your value:
Dream outcome: What the prospect wants.
Perceived likelihood of achievement: How does the customer know it will happen?
Time delay: How long will it take?
Effort and sacrifice: What does the customer have to do?
Value: How much the customer is willing to pay.
Want to learn more about the value equation and the other lessons?
Riches is in the niches
Grand slam, not a race to the bottom
Sell to emotions, not logic
How to craft your own grand slam offer