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How Jeff Bezos made decisions
The Regret Minimization Framework
1% Founder
When faced with a difficult decision:
(1) Project into the future.
(2) Look back on the decision.
(3) Ask "Will I regret not doing this?"
(4) Act accordingly.
Jeff Bezos used this Framework to make the decision to start Amazon. It’s named ‘The Regret Minimization Framework’.
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