How Jeff Bezos made decisions

The Regret Minimization Framework

1% Founder

When faced with a difficult decision:

(1) Project into the future.

(2) Look back on the decision.

(3) Ask "Will I regret not doing this?"

(4) Act accordingly.

Jeff Bezos used this Framework to make the decision to start Amazon. It’s named ‘The Regret Minimization Framework’.

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