1% Founder

The #1 reason why solopreneurs never get traction with their online business is that they aren’t focused on a specific customer.

Here are 3 methods from Justin Welsh, who earns $2,000,000+ per year as a solopreneur, to help you pick a niche:

1. Choosing a sub-niche from a broad audience:
   
   - Broad audience → niche → sub-niche
   - Athletes → runners → marathon runners

2. Choosing a sub-niche by product or service
   
   - Broad service → niche → sub-niche
   - Coaching → Leadership coaching → Leadership coaching for female entrepreneurs

3. Creating your own ‘niche of one’

   “A niche of one is a unique combination of skills and interests rolled into one idea and then distributed through highly creative or technical content.” - Justin Welsh

👉 The ‘niche of one’ method has 6 building blocks that Justin explains in this blog post.

How to create your ‘Niche of one’ in short:

1. Skill - Something you excel at

2. Interest - Something you’re passionate about

3. Idea - A combination of your skill and interest

4. Distribution - The content you put out

5. Audience - The outcome of distribution

6. Product - The outcome of audience